UX Trends in 2025: Creating Engaging Mobile Experiences

Today's car isn't just metal on wheels with an engine anymore. It's a computer that happens to drive. Premium models can have more lines of code than a fifth-generation fighter jet. And it's the software that determines whether your car will be safe, convenient, and competitive in the market at all. Electrification, autonomous driving, connected services – all of this requires massive investments in software development. Traditional automakers suddenly realized they can't handle it on their own anymore. They need specialists who understand AI, cybersecurity, cloud technologies, and over-the-air updates. In this article, we'll tell you about the companies that write the code for millions of cars on the road. And we'll analyze why large manufacturers are turning to external partners en masse. What's Happening in the Automotive Market Right Now Tesla proved one simple thing: a car can be improved after purchase. Through the internet. At night, while you're sleeping. Your electric car wakes up with new features, better autopilot, or increased range. Magic? No, just competent vehicle software development. Now everyone wants the same. Mercedes presents MBUX with a voice assistant that understands natural language. BMW is investing billions in the Neue Klasse platform, where software will become the foundation of everything. Volkswagen is creating its own VW.OS operating system. General Motors is developing Ultifi – a software platform for all its brands. The Chinese have gone even further. NIO, XPeng, Li Auto – their cars look more like smartphones on wheels. Huge screens, voice control, smart home integration. And most importantly – constant updates that add new capabilities. Autonomy is a separate story. Waymo is already transporting passengers without drivers in San Francisco and Phoenix. Cruise is testing its robotaxis. Traditional manufacturers aren't sitting idle either: Ford is working with Argo AI, GM is investing in Cruise, and Honda has joined forces with General Motors for joint development. Electrification has changed the rules of the game. An electric vehicle is mechanically simpler but more complex in terms of software. You need to manage the battery, optimize regeneration, calculate routes taking into account charging stations. Energy management systems are becoming critically important. Industry Challenges: Why Automakers Are Looking for Partners Traditional automotive companies were built to manufacture mechanics. Their DNA is engines, suspensions, transmissions. Software was always on the periphery, something secondary. Now it's becoming the heart of the car, and Detroit, Stuttgart, and Wolfsburg suddenly discovered they're catastrophically short of the necessary specialists. The first challenge is talent shortage. A young programmer chooses between Google, Apple, or an automotive concern in a provincial town. The choice is obvious. Salaries at tech companies are higher, projects more interesting, working conditions better. Automotive has long been not the sexiest segment for developers. The second challenge is speed. The auto industry is used to development cycles of 5-7 years. In the software world, a product can become outdated in months. When Volkswagen tried to create its own software for the ID.3, the project was delayed for years. Cars stood in parking lots, waiting for code refinement. The third challenge is complexity. A modern car contains dozens of electronic control units, millions of lines of code, countless communication protocols. All of this must work cohesively, safely, and reliably. A bug in the code can cost lives. The fourth challenge is security. Cyberattacks on cars are already a reality. Hackers have demonstrated how to remotely hijack control of a Jeep Cherokee. Every internet connection is a potential vulnerability. We need cybersecurity experts that traditional auto companies simply don't have. The fifth challenge is the business model. Software development for automotive industry isn't a one-time development. It's constant support, updates, vulnerability fixes. You need infrastructure for over-the-air updates, servers, data analytics. Automakers understand: they need partners who already have this expertise. That's why we're seeing a massive wave of partnerships. BMW is working with Microsoft Azure, Volkswagen with Amazon Web Services, GM with Google Cloud. Major concerns have realized: it's better to find a reliable partner than to spend years trying to catch up with Tesla on their own. Market Leaders: Who Develops Software for Cars DXC Technology You know how big corporations sometimes struggle when everything around them goes digital? DXC Technology helps them figure it out. They work across different industries, but their automotive practice is worth paying attention to. What they do goes beyond just writing code – they help companies rebuild their entire IT infrastructure for the modern world. Think about this: millions of cars sending data every second. Where does it all go? How do you make sense of it? DXC handles these kinds of problems. They move old systems to the cloud, set up analytics platforms, and build connected services. The interesting part is how they deal with legacy systems – those ancient mainframes that can't just be turned off because the entire business runs on them. Website: https://dxc.com/industries/automotive Luxoft These guys really know automotive software development. They've been doing it for years and have offices everywhere. Luxoft works on the stuff you actually interact with in your car – the infotainment systems, digital displays, driver assistance features. They've built software for BMW, Mercedes-Benz, Audi. The companies you'd expect to have high standards. Luxoft handles ADAS development, creates those interfaces you touch and swipe, and integrates voice assistants that (hopefully) understand what you're saying. Their people understand embedded systems and functional safety, which matters when you're dealing with code that controls a two-ton machine moving at highway speeds. EPAM Systems EPAM is massive. Headquarters in the US, development teams scattered across the globe. They got into automotive and brought their full-stack approach with them – consulting, architecture, implementation, support, the whole package. They have a dedicated automotive unit now. People there work on connected cars, telematics, autonomous driving systems. EPAM invests heavily in AI and machine learning, which makes sense because that's where automotive is heading. Their advantage is being able to scale teams quickly when a project demands it. Elektrobit A Finnish company now owned by Continental. Elektrobit specializes in embedded software and automotive electronics. They're one of the leaders in developing operating systems for cars. Their EB corbos product is a software platform for software-defined vehicles. Elektrobit develops solutions for infotainment, autopilots, wireless updates. They work on adapting Android Automotive for different manufacturers. The company has deep expertise in AUTOSAR – the standard used in automotive electronics. Harman International Part of Samsung Electronics, Harman specializes in audio systems and connected technologies. But now they're much more than just a manufacturer of car acoustics. Harman develops complete digital cockpits, cybersecurity systems for cars, over-the-air update platforms. Their Ignite solution combines infotainment, telematics, and cloud services. Harman works with almost all major automakers, supplying them with software and electronics. Thoughtworks A consulting company that helps businesses with technological transformations. In automotive, they focus on building the right architecture and implementing modern development practices. Thoughtworks helps automakers transition from waterfall development to agile, implements DevOps practices, and builds continuous delivery pipelines. They consult on microservices architecture, cloud solutions, and API strategy. Often it's Thoughtworks that helps major concerns understand how to organize software development for automotive industry according to modern standards. Wipro An Indian tech giant with a global presence. Wipro has a separate division dedicated to the automotive industry, where thousands of engineers work. They develop solutions for connected cars, work on autonomous driving platforms, and create digital services for automakers. Wipro invests in research centers where they test new technologies. Their advantage is the ability to quickly scale development teams for large projects. The Future: Where the Industry Is Heading Automotive software development is becoming a separate industry within the automotive sector. Artificial intelligence is changing the game. Voice assistants are getting smarter, autopilot systems more accurate, recommendations more personalized. Machine learning allows a car to learn from the experience of millions of vehicles simultaneously. Cloud technologies are becoming the foundation for everything. Data from cars is processed in the cloud, updates come from there, AI models are trained on powerful servers. Local computing in the car combines with cloud computing for optimal balance of speed and functionality. Cybersecurity is becoming critical. Every new connected service is a potential vulnerability. Automakers are investing billions in protection against hackers. Specialized teams are emerging that look for vulnerabilities before malicious actors find them. Open source is playing an increasingly large role. Android Automotive is already used by Volvo, Polestar, Renault. Autoware is an open source platform for autonomous driving. Automakers understand: there's no need to reinvent the wheel when there are ready-made solutions that can be adapted to their needs. Standardization is accelerating. AUTOSAR, COVESA, Car Connectivity Consortium – the industry is uniting around common standards. This reduces costs and accelerates development. Conclusions The automotive industry is going through a fundamental transformation. Software has become the main differentiator between brands. The time when competition was only about engine power and interior quality is over. Now the choice of a car is determined by the app ecosystem, autopilot quality, and convenience of digital services. Traditional automakers can't handle it alone anymore. They need partners – companies with experience in vehicle software development, understanding of modern technologies, and the ability to adapt quickly. That's why we're seeing a boom in partnerships between auto giants and IT companies. The software-defined vehicle is no longer a concept of the future but the present. Companies that have understood this and found the right partners will have a competitive advantage. Others risk repeating Nokia's fate in the smartphone world – becoming a story about missing a technological revolution.