What are the different SEO services?
There are different types of search engine optimization ( SEO) services:
- Technical SEO: Technical SEO is the process of ensuring that a website meets the technical requirements of modern search engines with the goal of improved organic rankings.
- On Page SEO: On-page SEO is the practice of optimizing individual web pages of a website in order to rank higher and earn more relevant traffic in search engines.
- Off Page SEO: Off-page SEO refers to actions taken outside of your own website to impact your rankings positively within search engine results pages.
- Local SEO: Local SEO is the practice of optimizing your website for a specific local area. It is used for increasing the search engine visibility of a business with physical location.
How SEO helps your business in 2021?
Most of the startups & entrepreneurs who have just forayed into online business have rarely heard about search engine optimization (SEO).
SEO is an exemplary practice of improving organic results of a website to increase its visibility for relevant searches. The better visibility of the website in search results helps attract quality prospective and existing customers to your business.
Here is how SEO helps your business in 2021:
- Understand the search intent of the customer: SEO helps plan and write content that understands the search intent behind the sentences or keywords entered by online users on search engines. Users are constantly searching for online solutions to their problems that are present in the form of blogs, articles & video. Content designed using the SEO principles helps provide an exact solution to the problems searched by users.
- Websites with better user experience: It has been found that 74% of users prefer returning to a website if it is super easy to use. Google always awards higher rankings to websites with fast loading pages, logical site structure, clear page heading and mobile friendly sites with quality links.
- Guaranteed Visibility: Business is all about increasing visibility in a cut throat competitive market. SEO makes intelligent use of keywords and phrases in website content based on search engine backed data for attracting more traffic online.
- Create Brand Awareness: Brand awareness ensures customers know about your products & services in the market. A website with hundreds & thousands of authentic content drives millions of traffic every month boosting the brand visibility of concerned companies. Wikipedia, YouTube, Facebook & Instagram are great examples of such brands.
- More customer visits to your store: This is a human psychology – If you search about any online brand on the internet, then you prefer visiting its physical store at least once. SEO helps increase store visits by using the right set of keywords reflecting the search intent of customers. For eg: If you are searching “best pizza in New York”, then SEO can help divert the search query to the nearest pizza store boosting its public presence and ensure business growth.
- Increase Offline Sales: Customer visits in a physical store boosts visibility and availability of different products. They may physically reach out to your store or place an order by calling you.
- Build brand Credibility: There’s a strong belief among search users that credible business is always found on the first page of the search engine. That’s the reason people click the first website ranked top on the search result page attracting quality visitors converting into sales.
What are the best SEO practices for 2021?
If you want to ensure higher rankings for your website on search engine result pages, then one must follow these best SEO practices in 2021:
- Write search engine optimized Page Title and Meta Descriptions: Make use of keyword research tools to find keywords closely related to your topic and niche. These keywords are cleverly utilized in planning & writing Page Title & Meta Description.
Page Title: One can understand it as an attractive name of a book on book cover.
Meta description: They explain the purpose of web page contents.
These two are essential for search engine bots to know about the web page in detail.
- Improving Page Speed: Google awards higher ranking to websites with faster speed. There are several available tools to check website speed like GT Metrix, Pingdom, Google’s PageSpeed Insights. These tools run website page speed tests and share detailed results specifying the exact factors affecting website speed.
- Optimize Images: Oversized images increase the loading time of any website directly impacting its search engine rankings as online customers stay away from websites having longer loading time. The best way is to identify such images & reduce its size using different image compression tools like Optimizilla, JPEG Optimizer, Trimage, Tiny PNG and a lot more.
- Write Alt Text for Images: Alt text provides image information to the search engine. It provides context to what an image is displaying, informing search engine crawlers and allowing them to index an image correctly.
- Internal Linking: Internal linking points one page of the website to another page helping search engines to find and index inter-related pages on your site. When internal links are used correctly, it sends a signal to the crawlers that page one content is related to page two content. Interlinked content is a big advantage to your website ensuring the users stay on your website for a longer time.
- Utilize Keywords in URL: A good URL should be short and should effectively utilize good keywords related to a concerned web page. Good search volume keywords used in the URL attract traffic, making the site content searchable while increasing your chances of ranking better in search results.
- Get Relevant Backlinks: Backlinks serve as positive recommendations from a higher authoritative website to your business website signaling that the linked site can be trusted by the search engine. Websites with highest numbers of relevant backlinks have higher chances of rankings on search result pages.
