Overview
Source Advisory is a specialized agency helping B2B SaaS companies win visibility in AI-powered search. As buyers increasingly turn to tools like ChatGPT, Perplexity, Google AI Overviews, and Gemini to research and shortlist software solutions, a new battleground has emerged — and most companies are invisible on it. Traditional SEO optimized your website for Google's blue links. GEO (Generative Engine Optimization) is fundamentally different. It's about shaping how large language models understand, reference, and recommend your product. When a decision-maker asks an AI assistant "What's the best CRM for mid-market SaaS companies?" or "Which compliance tools work for fintechs in Europe?" — your brand either shows up in that answer or it doesn't. There's no page two. There's no scrolling. You're either part of the recommendation or you've lost the deal before it started. Source Advisory bridges that gap. We audit your current AI visibility across all major models, identify where competitors are outperforming you, and build a strategy to improve how AI systems perceive and surface your brand. This includes optimizing your content footprint, strengthening third-party signals that LLMs rely on, improving structured data, and ensuring your product narrative is consistent across the sources AI models actually pull from. Our work sits at the intersection of content strategy, digital PR, technical optimization, and AI research. We don't just guess what works — we systematically test how different models respond to changes and track your visibility over time with proprietary monitoring. Whether you're a Series A startup trying to break into a crowded category or an established player watching newer competitors get recommended ahead of you, Source Advisory gives you the playbook to show up where your buyers are actually looking — inside the AI.
