Codedegree, an interactive learn-to-code platform, came to us after noticing a steady decline in organic discovery despite strong course quality and user retention. When we audited their AI visibility across ChatGPT, Perplexity, and Gemini, they appeared in less than 5% of relevant prompts — while competitors like Codecademy and Scrimba dominated AI recommendations. Over a four-month engagement, we restructured their content footprint, strengthened third-party mentions across developer communities and review platforms, and optimized how their brand narrative appeared in the sources LLMs pull from most heavily. Within that period, Codedegree's AI mention rate rose to 38% across priority prompts, organic traffic increased by 27%, and most importantly, monthly signups attributed to non-paid channels grew by 31%, translating to a meaningful revenue uplift that justified scaling the engagement into an ongoing retainer.
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Making brands visible in AI search
