How Social Media Marketing helps businesses?
Over the last two decades. Social media marketing has become one of the most powerful marketing channels used by businesses. Think of any small, medium and large sized business, you will find each one fiercely competing against the others to grab attention, boost user engagement and add followers through innovative posts, audio and video content.
Here is how it helps businesses:
- Improves brand awareness: People love to see latest engaging posts from the brands. In fact it has been found that they become loyal followers of brands that speak and voice their opinions about the latest news and happenings around the globe. This way, social media users get a chance to react, interact and speak directly to the companies positively impacting company’s brand awareness on these platforms.
- Create word of mouth: More than 71% of customers who have a good social media experience with brands are likely to recommend it to others, increasing its word of mouth marketing and building a positive image in a highly competitive market.
- Exceptional customer service: Now customers expect companies to handle their requests through social media. A strong investment in customer service can build meaningful relationships between the company & customers. Almost all the customers use social media to ask questions about a company’s products & services. That’s why having a social media customer service strategy is extremely important.
- In-built analytics to build marketing strategy: Impact of a social media post can be analyzed through in-built analytics tools, that helps understand the performance of posted contents. Data can be analyzed to know the type of content liked by the customers, which can be used to plan new products and services or build a lasting marketing strategy.
- Boosts online business: Social media marketing boosts online business revenue by driving interested visitors directly to the company’s website address provided on social media platforms.
How Social Media Marketing (SMM) works?
Social Media Marketing functions on the principles of social media optimization (SMO) to get in touch with the targeted audience present on social media platforms to upgrade the business or brand sales.
Market Research: SMM allows you to understand customer demands, their buying trends, competition, market conditions by helping you approach them appropriately.
Discover Opportunities: Social Media Marketing helps you identify and unlock the right opportunities for your business and transform them into useful results.
Formulate Opportunities: A SMM strategy not only helps you identify the right opportunities but also helps in formulating them keeping your business goals in mind.
Final Review and Report: You get real time reviews and reports that help in making better decisions in the future about your marketing business.
