How to make a successful dating app?
As dating app are increasing in demand, the market is getting saturated. Despite the complexity of building a successful & dependable dating platform, entrepreneurs have lots of chances as the market is overflowing with low quality dating app.
Important factors to ensure a successful dating app:
- Security: More than 60% of dating app are at high risk of vulnerability like phishing, false billing & data leaks.
Here is how companies can secure apps:
- Use end to end encryption
- Test code for vulnerability
- Protect network connections
- Avoid catfishing:
Catfishing means building fake profile on apps. It not only disrupts user experience & engagement but also tarnishes brand image of the dating app in a highly competitive market.
Catfishing can be avoided by:
- Verification of identification proofs
- Background checks
- In video verification
- Building trust:
Lack of trust is a long standing problem for dating app industry. The main concern is the lack of seriousness among users. It can be solved by
Spam detector: If the app detects that the in app message has been sent to multiple users, then the spam messages & profile can be blocked instantly.
Filters: One can build a sort of filter for people who are looking for serious relationships.
What is the future of dating apps?
AI apps have a promising future indeed.
Video Dates: People who don’t have time to meet other people & are equally concerned about their safety, would love to use the video app features for dating.
Blockchain: Blockchain is the future for dating app industry as it can be safely used for verifying user identities while ensuring permanent checks on scams, hacking & data leaks.
AR/VR: Augmented & Virtual reality are the new dating options. The feature has great potential as it is secure & time efficient.
AI to the rescue: AI will help in predicting if the person is romantic in nature & suggest replies suiting the conversation for a stronger relationship
