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Why use Pay Per Click (PPC)?
Here are some important reasons why PPC can be the most important channel for your business:
- Target perfect customers: You can target customers perfectly based on your data that allow you to adjust your advertisement bids based on time of the day, device and location.
- Take Full control of your ads: You are in full control of your ad runs including the time of the day and the day of the week, starting or stopping your ad campaigns or schedule them in advance at an appropriate time as per your convenience.
- PPC campaigns can be tracked all the time: All popular platforms like Google Ads or Bing Ads allow you to measure and track returns from the platform.
- You can start receiving ad clicks very quickly: Once your ads are live, so long as you are eligible to appear in the auction and your bid is high enough, you can start appearing and receiving ad clicks as long as the volume is there.
