Tile Factory Outlet (TFO) supplies premium tiles directly from leading manufacturers, removing the middleman and delivering better value to customers. While paid campaigns were driving traffic, the website was not set up to support long-term growth. Results Achieved 28.29% increase in website traffic within 6 months 19.7% growth in new users 75.1% overall growth in the first 6 months Key Challenges When WP Creative completed a free website audit, it was clear the site was limiting marketing performance. Key issues included: No reliable WordPress expert support Slow turnaround on critical updates No ERP integration, creating manual work Outdated WordPress core, theme, and plugins Loss of indexed pages impacting organic visibility Our Solution and Process Following the audit, Tile Factory Outlet partnered with us to take full ownership of website performance. We provided technical leadership, resolved core issues, and worked closely with their in-house marketing team. Website Care Plan Before working with us, website issues regularly delayed campaigns and affected sales. We introduced a structured bi-weekly care plan that delivered: Consistent, expert technical support Faster campaign launches Minimal downtime A smoother user experience A performance-driven website aligned with marketing goals
WP Creative
The Web Agency Behind Better Marketing
WP Creative
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