iExcel developed and executed an end-to-end RevOps infrastructure and multi-channel demand generation strategy designed to scale customer acquisition and pipeline velocity. Key Solutions Implemented: • RevOps & CRM Architecture: Designed clean multi-touch attribution, lead routing, and HIPAA-compliant tracking systems across HubSpot and Salesforce to guarantee data integrity. • Multi-Channel Acquisition: Launched targeted paid search (Google Ads) and paid social campaigns focused on high-intent conversion pathways rather than vanity impressions. • Sprint-Based Optimization: Deployed 7-day experiment cycles to audit funnels, optimize landing page UX, and continuously lower Customer Acquisition Cost (CAC). Results & Business Impact: • Established a predictable pipeline tracking engine connecting ad spend directly to revenue. • Accelerated lead-to-opportunity conversion rates through optimized automated routing workflows. • Maximized marketing ROI across search and social channels.
iExcel
Boutique Growth Marketing & RevOps Agency for B2B SaaS, Tech
iExcel
3.8★★★★0 reviews1 Portfolio