Holini helped DeskTime, an automatic time-tracking and productivity software used by more than 300,000 users, improve paid acquisition performance through Google Ads and deeper reporting. The project included building a reporting system using DeskTime database data enriched with Google Ads data. This helped the team analyze lead quality, lifetime value, and campaign performance more accurately. Holini then identified the strongest markets and keywords, used Target CPA bidding, optimized campaigns toward higher-value customers, and adjusted targets around the best-performing keyword groups. Comparing October 2024 with October 2022, the project delivered an 86% increase in qualified leads, a 106% increase in paying customers, a 195% increase in estimated lifetime value, and a 43% decrease in customer acquisition cost.
Holini
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Holini Portfolios
Holini helped Cherry Servers, a provider of high-performance bare metal servers and cloud infrastructure solutions, improve Google Ads performance and increase new client revenue. The project included correcting offline tracking, adding relevant keywords, refining ad messaging, improving campaign and ad group structure, using all available campaign assets, moving from manual CPC to Target CPA bidding, and reallocating budget toward higher-performing campaigns. For March–May 2024 compared to the previous period, Cherry Servers increased sign-ups by 30.89%, reduced cost per sign-up acquisition by 40.56%, and increased revenue from new clients by 171.34%.
Holini helped Booksy, a booking and business management platform for service-based businesses, scale B2B search ads in the US market and increase merchant registrations without losing cost efficiency. The project focused on consolidated non-brand Search campaigns, target CPA bidding, shared budgets, broad match expansion, negative keyword control, competitor landing pages, tailored ad assets, and continuous pruning of underperforming keywords and creatives. Comparing Dec. 1, 2024–Feb. 28, 2025 with Sep. 2–Nov. 30, 2024, Booksy increased clicks by 125%, impressions by 236%, conversions by 134%, and total ad spend by 118%, while reducing CPA by 7%.
Holini helped Passware, a forensic IT company specializing in encrypted electronic evidence discovery and decryption, improve revenue from paid search campaigns. Passware wanted to scale existing Google Ads campaigns while keeping return on investment at the right level. The project included using a tROAS portfolio bidding strategy, shared budgets, a simplified campaign structure, improved responsive search ads, keyword insertion, keyword reviews, and budget optimization. Holini also managed PPC and analytics across Google Ads and Microsoft Ads. Comparing October 2021 with October 2020, Passware increased conversions by 70.34%, conversion value by 38.15%, and net revenue by 24.75%. Their ROI also improved from 100% to 180%–200%.
Holini helped Zone, an independent domain registrar and web hosting provider, scale its Google Ads performance and increase monthly paying customers. The project included reorganizing the Google Ads account, updating keyword structure, removing irrelevant or low-performing keywords, rewriting ad copy around Zone’s key selling points, implementing micro conversions, and using Smart Bidding with portfolio strategies. Holini also helped Zone improve analytics by migrating data to BigQuery and building dashboards to better understand conversion funnel drop-offs. Comparing August 2022 with October 2023, Zone increased monthly paying customers by 205%, reduced customer acquisition CPA by 46%, increased clicks by 166%, reduced average CPC by 23%, and improved conversion rate by 41%.
Holini helped EstateGuru, a European real estate investment platform, scale paid acquisition for both investors and borrowers while keeping CPA under control. The project included fixing tracking, increasing budget for the strongest campaigns, localizing campaigns by market, using shared budgets and portfolio bidding, simplifying the account structure, expanding with broad match keywords, improving ad relevance with keyword insertion, and creating competitor landing pages and campaigns. Comparing January 1 to October 31 with the same period in 2020, EstateGuru increased qualified leads by 115.86%, investments on the platform by 97.06%, number of investments by 68.77%, and investment value by 104.02%. CPA decreased by 8.71%.
Holini helped Time Point, an Irish software company offering cloud-based Workforce Management and HR solutions, improve Google Ads performance after previous campaigns failed to generate enough qualified leads. The project focused on fixing conversion tracking, improving data quality, reducing wasted spend, restructuring campaigns around high-intent keywords, excluding irrelevant competitor and branded terms, improving ad copy, using ad customizers, optimizing ad extensions, and later moving non-brand campaigns to portfolio tCPA bidding. From June to September 2025, Time Point reduced ad spend by 56%, increased conversion rate by 218.5%, reduced CPA by 82.6%, increased form submissions by 150%, improved CTR by 20.4%, and lowered average CPC by 44.5%. By the third month, Time Point was hitting its qualified lead target.
Holini helped Veriff, a global online identity verification and authentication company, rebuild its Google Ads structure to improve pipeline quality and revenue from paid acquisition. The project included analyzing product-level profitability by market, restructuring Google Ads campaigns by market and solution, setting up offline conversion tracking, pushing CRM data such as opportunity stage and deal size into Google Ads, and using value-based bidding around opportunity pipeline value. Holini also ran broad match search campaigns, competitor campaigns, Customer Match audiences, and Discovery and Video campaigns to reach decision-makers earlier in the buying journey. Comparing February–April 2023 with November 2022–January 2023, Veriff tripled opportunity pipeline value, increased opportunity pipeline ROAS by 377%, doubled opportunity pipeline value in the United States, and increased revenue from digital channels by 38% year over year in Q1 2023.
Livespace is a Polish CRM platform built mainly for B2B sales teams. The company wanted to improve Google Ads performance, increase qualified lead volume, reduce acquisition costs, and get clearer reporting on which campaigns were driving real sales opportunities. Holini started by analyzing the existing paid search campaigns, tracking setup, and lead quality data. The team improved conversion tracking, moved the account toward portfolio bidding strategies, and implemented Target CPA bidding with a max CPC limit. Holini also excluded low-quality traffic from Search Partners based on insights from Livespace’s internal database. At the keyword level, Holini consolidated duplicated keywords across match types, moved selected campaigns toward broad match, and paused irrelevant or underperforming terms. The team also refreshed ad copy by improving keyword-related headlines and removing automatically generated assets that did not meet performance standards. A key part of the project was fixing and unifying UTM tracking. This gave Livespace cleaner campaign data and better visibility into how Google Ads activity influenced MQLs, SALs, and lead quality. Over 6 months, Livespace increased monthly MQL volume from paid search by 37%, reduced MQL CPA by 18%, increased SAL volume by 25%, and improved MQL-to-SAL conversion rate by 47%. The project helped Livespace generate more qualified leads from Google Ads while improving acquisition efficiency and reporting accuracy.
Holini helped Zebra BI, a data visualization software company for Microsoft Power BI and Excel, improve Google Ads performance and increase high-quality product trials. The project included a full Google Ads audit, account cleanup, campaign consolidation, refreshed Responsive Search Ads, updated callouts and sitelinks, high-intent keyword research, Portfolio Strategies, conversion-focused bidding, and tighter audience targeting. Holini also worked with Zebra BI’s internal team to improve landing pages and the wider conversion journey. Comparing August with April, Zebra BI increased trial volume by 814% and reduced cost per trial by 70%. Comparing July–August with April–May, cost per trial decreased by 56%.
Holini helped Qminder, a cloud-based queue management system, build a more reliable analytics setup to support digital marketing growth. The project included a full GA4 and Google Tag Manager audit, GTM cleanup, consent management implementation, PII redaction, GDPR and Google Consent Mode v2 support, server-side GTM setup, and conversion tracking for key actions such as demo requests, trial sign-ups, and contact form submissions. Holini also helped Qminder set up offline conversion tracking by importing CRM lead stages into Google Ads. This allowed the team to optimize campaigns based on deeper funnel actions such as MQLs, SQLs, and won deals. As a result, Qminder gained a more trustworthy data foundation, clearer GA4 and GTM tracking, improved privacy compliance, reduced CPA, and better lead quality.
Holini helped Sonarworks, an audio technology company offering sound calibration software, improve conversion tracking accuracy across its digital marketing channels. The project focused on solving issues caused by client-side tracking limits, privacy controls, ad blockers, inconsistent reporting, backend data gaps, and heavy browser-side tagging. Holini audited the GA4 setup, guided the server-side GTM hosting setup on AWS, migrated Shopify tracking to custom pixels, implemented server-side tagging, and configured Stripe checkout tracking through webhooks. After running GA4 client-side and server-side tracking together for one month, Sonarworks recorded 19.66% more transactions, 7.33% more trial activation conversions, and 14.09% more total users.