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Holini

RightFirms reviewed this company’s profile, work, reviews, clientele, and public trust signals.

PPC & analytics agency for B2B tech companies

4.9★★★★★5 reviews12 Portfolio
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HoliniRightFirms reviewed this company’s profile, work, reviews, clientele, and public trust signals.
4.9★★★★★5 reviews12 Portfolio
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Overview

Holini is a PPC and analytics agency built for B2B tech and SaaS companies. The agency helps growth-stage teams turn paid acquisition into a more predictable source of qualified pipeline, revenue opportunities, and customer growth. Holini’s services include Google Ads, Microsoft Ads, LinkedIn Ads, YouTube Ads, PPC strategy, campaign management, landing page strategy, conversion tracking, GA4, Google Tag Manager, CRM integrations, KPI dashboards, and revenue attribution. The agency works best with companies that sell complex products, have longer sales cycles, and need stronger visibility into what drives leads, opportunities, and revenue. Instead of managing ads as a separate channel, Holini connects campaign execution with full-funnel analytics and business outcomes. Holini’s senior-only team works directly on strategy, execution, reporting, and optimization. This makes the agency a strong fit for B2B SaaS, cybersecurity, fintech, HR tech, cloud computing, business intelligence, and other technology companies that want better lead quality, stronger CAC control, and clearer performance measurement.

Focus Area

Agency

3 areas

Client

3 areas

Industry

3 areas

Holini Key Clients

Livespace

Livespace

DeskTime

DeskTime

Passware

Passware

Zone

Zone

Cherry Servers

Cherry Servers

Estateguru

Estateguru

Time Point

Time Point

Zebra BI

Zebra BI

Qminder logo

Qminder logo

Sonarworks

Sonarworks

Booksy

Booksy

Veriff

Veriff

Holini Portfolio

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Holini Team Info

Andres Ruul

Andres Ruul

CEO, Co-Founder

Taavi Kalvi

Taavi Kalvi

CTO, Co-Founder

Karolina Królicka

Karolina Królicka

Head of PPC, Team Lead

Holini Reviews

4.9★★★★★5 Reviews
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review

Mantas Levinas, Head of Growth, Cherry Servers

Reviewed on 2026-05-13

5.0rating

Google Ads Optimization for Cloud Infrastructure Company

We hired Holini to improve our Google Ads performance and help increase new sales. Their team started with a detailed audit of our Google Ads and Google Analytics setup, then refined the account structure, created new ad creatives, adjusted bidding and budgets, and helped us set up missing conversion events. The results were clear. We increased our conversion count while significantly reducing our cost per conversion. Holini communicated clearly throughout the project, delivered everything on time, and quickly took ownership of the process. What stood out most was how well they understood our needs and turned them into practical, data-driven improvements. Their specialists are experienced, transparent, and structured in the way they work. We felt confident that our Google Ads account was in good hands.

review

Kristjan Toop, Product Marketing Manager, EstateGuru.co

Reviewed on 2026-04-10

5.0rating

PPC and Analytics Support for Property Loan Platform

We hired Holini to manage our pay-per-click campaigns and help us generate quality leads through Google Ads and Facebook Ads. Before taking over the campaigns, they first helped us improve our Google Analytics and Tag Manager setup so we could rely on accurate tracking data. After the initial analytics work, Holini started managing our Google Ads campaigns. Later, their Facebook Ads specialists audited our Facebook Ads account and took over that channel as well. The collaboration has been very effective. We have regular video meetings, and their team is proactive in communication. They understand our high standards and have been able to support us across PPC and analytics whenever needed. With Holini’s help, we reached new record levels across every customer segment. Their deep knowledge of Google Ads, Google Analytics, and paid media has made them a valuable partner for our team.

review

Toni Pärn, Director of Sales, Passware

Reviewed on 2026-02-24

5.0rating

Google Ads and Analytics Support for Forensic IT Company

We started working with Holini because our previous Google Ads provider was only helping us break even. We needed a partner who could improve our PPC performance and make the channel more profitable. Holini reviewed our Google Ads account, suggested new keywords, helped us choose the right direction, and started managing our campaigns across Google Ads and Microsoft Advertising. They also support us with analytics and campaign tracking, so we can clearly see how the ads are performing. Since working with them, our ROI has improved from around 100% to 180%–200%. We are now seeing real growth from our consumer products, which is the main result we wanted. Their team is proactive, engaged, and easy to communicate with. They regularly suggest improvements, stay within budget, and give us clear visibility through reporting. What stands out most is their deep knowledge of Google Ads and their ability to turn that knowledge into business results.

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Holini Locations

Headquarter

Pärnu mnt 148, Tallinn, Harju County

Estonia - 11317

Phone +37256565504

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