Futurism built a scalable, secure, and AI-optimized omnichannel eCommerce platform for a global retail client. The solution integrated inventory management, personalized marketing, secure payments, and real-time analytics, resulting in a 40% increase in conversions.
Futurism Technologies Inc.
Digital Transformers of Your Enterprise Journey
Futurism Technologies Inc.
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Futurism Technologies Inc. Portfolios
A leading European multinational corporation, the client is a global point of excellence in designing, developing, manufacturing sports footwear, apparel, equipment, accessories, and services. Headquartered in Sweden, it is on the brink of becoming one of the largest suppliers of athletic shoes and apparel. As of 2018, it has the employee strength of 20000. Known for sponsoring major sporting events across the globe, the client has contracted with more than 700 shops around the world. Client Challenges To boost the ongoing web initiatives, the client roped in a vendor at the very end of their development cycle This ad-hoc implementation failed to meet the client’s objectives of cost and time reduction, compliance of the digital marketing projects and result-oriented digital marketing tasks Subsequently, the client ended up battling with few fiercest of the challenges, such as- Inability to reduce security, operational and compliance issues in the existing architecture of the last-minute vendor Existing architecture’s failure to prevent the spread of non-compliance issues Acute lack of data analytics made it difficult for the client to make proactive investments in solutions which would keep them ahead of the competitive curve Our Solutions Since the client was running many marketing activities when it came to us, our immediate concern was to stabilize their existing brand marketing platform and create a foundation for future builds We then focused on finding out avenues for pre-investing in those future builds to reduce the boot-up time of digital marketing projects, improve governance, and ease the maintenance In the next phase, we zeroed in on areas that had scope for improvement. Compliance in the technology adoption process, user experience, data migration, outsourced solutions, and infrastructure migration were put in that category Based on that, we proposed the following recommendations to have better and quantifiable functional metrics: Content Management: Transfer the content authoring process from developer mode to a business operated mode Content Distribution: Augment codebase and caching strategy Search Enhancement: Allow the site to have a wide search ability and implement image search optimization Organic SEO: Implant SEO keywords in pages, drive SEO optimization though CMS Web Analytics: Strengthen the tagging capabilities to capture and track user behavior Social Media: Use social profile information to track user behavior and drive segmentation and personalization Product Catalog: Build an adapter to automatically process catalog updates in PID and DW Quantifiable Benefits 26% increase in digital marketing ROI Restored visibility of IT initiatives with clear service levels, exit criteria and expected completion times Flexibility to modify steps by capturing process metrics Improved planning and resource management by advanced notification Automated processes for documentation and records management
Marshall Spring Manufacturing is a spring manufacturing company based in Kansas City. Their springs have a number of application areas across the U.S. Their objective is to make customized, high-quality springs based on the client requirements. Client Challenges Their website did not rank in the search engine pages. Their user engagement and social media presence was minimal. This impacted their business as there were no leads from online sources. The website had compatibility issues with certain devices. Our Solutions Redesigned the website using the latest technologies considering device compatibility which resulted in keyword ranking and increased traffic. Highlighted their USPs on various social media platforms to improve their online presence. Created industry-specific content considering their target audience. Quantifiable Benefits Organic traffic to the website increased by 52.53% Keyword ranking improved by 80% Facebook likes increased by 95.00% owing to enhanced social media engagement Bounce rate decreased by 8% Social engagement increased by 1000% Page reviews increased by 71% Mobile users increased by 70.74% Conversion rates increased by 85% Helped generate RFQs for bulk orders from the client's website