Beltton, a Sweden-based workplace solutions brand, offers ergonomic office furniture, height-adjustable desks, office chairs, acoustic products, quiet rooms, and workspace essentials for businesses and public organizations. Uncanny supported Beltton with eCommerce improvements focused on making its large product range easier to explore, understand, and purchase online. Since the brand serves customers looking for practical, ergonomic, and business-ready workspace solutions, the store needed a clear structure that could guide users from product discovery to inquiry or purchase with less friction. The project emphasized smoother navigation, improved product presentation, cleaner collection flow, and a more dependable shopping experience. By organizing key product categories and strengthening the overall user journey, the updated eCommerce experience helps Beltton present its workplace solutions more effectively while supporting future online growth.
Uncanny Consulting Services
Uncanny Consulting Services LLP | Shopify Implementation
Uncanny Consulting Services Portfolios
BetterAlt Scales Ayurveda Wellness on Shopify BetterAlt, a modern wellness supplement brand, partnered with Uncanny to create a high-performing Shopify experience for its growing range of Ayurvedic health products. The project focused on building a clean, conversion-friendly storefront that makes product discovery simple, supports goal-based shopping, and communicates trust clearly across the customer journey. With categories such as energy, stamina, hormonal balance, and daily wellness, the store needed a structure that could guide users quickly toward the right products while maintaining a premium and reliable brand feel. Our team worked on improving the shopping flow, organizing product collections, strengthening key trust elements, and creating a smoother path from browsing to checkout. The result is a scalable Shopify store designed to support BetterAlt’s product growth, campaign needs, and long-term eCommerce performance.
Mabruuk Fashion, a U.S.-based luxury brand known for elegant abayas, premium scarves, curated gift sets, and signature perfumes, partnered with Uncanny to migrate its store from Wix to Shopify. The project focused on creating a premium, mobile-first Shopify storefront that reflects the brand’s luxury appeal while improving speed, product discovery, and the overall shopping journey. We refined the user experience, reduced friction across key pages, strengthened trust elements, and simplified the checkout flow for both new and returning customers. The final Shopify store gives Mabruuk Fashion a smoother, more scalable eCommerce experience built to support future campaigns, higher engagement, and long-term online growth.
Buy Hawaiian Lei is a Hawaii-based floral eCommerce brand offering authentic handcrafted leis, graduation leis, Haku leis, orchid leis, and bulk lei packages shipped fresh from Oahu across the U.S. For this project, Uncanny helped shape an online shopping experience that could reflect the freshness, tradition, and celebration behind the brand while making it easier for customers to find the right lei for every occasion. Since many purchases are time-sensitive, especially for graduations, events, and bulk orders, the store needed to feel clear, dependable, and easy to navigate. The work focused on presenting product collections in a more organized way, improving the flow from product discovery to checkout, and highlighting important trust factors such as freshness, fast delivery, bulk ordering, and customer confidence. The final experience supports both individual shoppers and larger group orders while giving Buy Hawaiian Lei a stronger foundation for seasonal demand and long-term online sales.