Read the full case study: https://www.takeaway-reality.com/case-study/vr-market-research Learn more about our VR development: https://www.takeaway-reality.com/services/vr-development Takeaway Reality and FFIND teamed up in 2023 to develop the world’s first VR market research platform, a pioneering effort combining market research with virtual and augmented reality. Despite the lack of existing resources or precedents in this area, both companies embraced the challenge. FFIND, known for its leadership in CATI (Computer-Assisted Telephone Interviewing), brought market research expertise, while Takeaway Reality contributed technical prowess. The project involved careful planning, with cross-functional teams creating a phased development approach. The result was the launch of several modular products, including a market research panel for VR-based quantitative surveys, in-location VR research for events, VR-based qualitative interviews and focus groups, and virtual shelf tests for consumer research. These modules provided innovative, immersive solutions to traditional market research challenges. Takeaway Reality developed the platform using the Unity game engine, integrating advanced technologies like AR for mixed reality experiences, hand tracking, AI voice recognition, and a reward system for user engagement. These features enhanced the user experience, earning praise from both users and industry leaders. The app, branded as "Rexee," was successfully published on the Meta Quest Store, passing Meta's stringent requirements. It is available on devices such as Meta Quest 2, 3, and Pro. The platform has garnered significant industry recognition, including partnerships with ESOMAR and nominations for prestigious awards like the AIXR awards for Best Enterprise VR Solution. The collaboration between Takeaway Reality and FFIND continues, with ongoing updates and ambitions to further revolutionize the market research industry through VR innovation.
Takeaway Reality
Leading AR, VR and Metaverse Development Company.
Takeaway Reality Portfolios
Read the full case study here: https://www.takeaway-reality.com/case-study/vr-education Read more about VR education here: https://www.takeaway-reality.com/services/vr-education Learn more about our VR development: https://www.takeaway-reality.com/services/vr-development The case study highlights the development of the world’s first fully certified VR education platform. This revolutionary project offers an immersive training environment, allowing dentists to practice real-world procedures in a virtual setting. The platform not only includes interactive hands-on experiences but also replicates the KOIS Center’s physical campus in Seattle, providing users with a familiar, engaging environment. What sets this platform apart is its comprehensive certification, making it the first fully recognized VR education platform. The app includes pre-recorded and live lectures, study materials, real-time collaboration spaces, and an innovative VR-based examination system, providing a holistic and interactive approach to learning. A major feature of the platform is its multiplayer capability, allowing dentists worldwide to collaborate, attend lectures, and participate in discussions, bridging geographical gaps. The virtual training environment offers hands-on experiences, where participants can practice dental procedures with real-time feedback, reducing the need for physical attendance. The partnership between KOIS Center and Takeaway Reality pushed the boundaries of traditional dental education. The VR education platform has received praise for its immersive design and ease of use. This initiative represents a groundbreaking step in professional education, setting a new standard for how VR can be used to enhance specialized training programs. With future updates planned, this certified platform aims to further revolutionize dental education, incorporating advanced modules and expanding its educational reach worldwide. This collaboration not only demonstrates Takeaway Reality’s expertise in VR development but also sets a benchmark for the use of virtual reality in professional education across various industries.