FleetGuru is AutoGuru’s AI-powered product helping fleet operators digitise maintenance workflows across languages, borders and levels of technical maturity. S25 shaped the brand and web experience from the ground up, creating a cinematic, visionary identity that positions FleetGuru as a category-defining AI partner for fleet management teams worldwide.
S25 Studio
Great design is just the beginning
S25 Studio
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S25 Studio Portfolios
Amigo, a NYC-based AI company, partnered with S25 to define the brand and product experience from scratch, with a human-first take on AI designed to build trust and differentiation. Our work enabled Amigo to emerge from stealth and close a $6.3M seed round, supported by a centralised design system across product UI and a custom Webflow marketing site with GitHub-synced motion.
S25 partnered with QS to evolve the brand and translate its refreshed positioning into a unified visual system, with identity, design and implementation progressing in parallel. The result is a new multilingual QS.com built in Webflow, powered by GSAP motion and system-level scalability to deliver a consistent global expression of insight and authority.
Catalyser brought S25 in to elevate its brand and platform from the ground up, with a full-spectrum rethink spanning brand strategy, identity, visual language, product UI and a staged web presence. We built a unified, scalable system including expressive character-led identity and a colour-coded language for milestones and celebration, then delivered a narrative-driven website with custom animation.
Rumor engaged S25 to elevate its product and digital presence around a clear brand idea: connecting the people and experiences that shape culture. We defined the experience strategy and reimagined the end-to-end app across iOS, Android and web, alongside a content-first website optimised for applications and downloads, supported by a scalable design system for faster future rollout.
S25 partnered with Farm Consulting to reposition the brand and rebuild the website from the ground up, shifting perception from a traditional service provider to a modern, insight-led consultancy while staying grounded in long-term client relationships. From strategy to identity and implementation, we crafted a unified system that blends analytical precision with hands-on care, supported by a scalable UI kit and a site experience that feels both sharp and grounded.