Life Moments Ltd is a UK-based fintech and proptech development company. Their product Firsthomecoach navigates buyers through the complex steps of purchasing a property and connects them with trusted advisers to help them secure a mortgage, get insurance, and handle all the legal paperwork. Our team selected the technology stack, designed the app’s security and architecture, and built the system and algorithms from scratch. Moreover, we paid the utmost attention to how the system stores users’ personal data, ensuring tight security. “We needed a flexible, reliable partner that could turn our idea into reality, one who could quickly provide a team of experts that could design and build our product and infrastructure. Meeting with some of the Relevant team in London, we were impressed by their approach. The Relevant team’s quality and approach left a favorable impression on us, so we proceeded with them. Relevant was critical to designing and building the app and its infrastructure. The site went live last year, and we continue to work with Relevant to enhance the product. They made experienced team members available to show us what our solution would look like and how our cooperation would flow. This showcased their reliability and established transparent processes and regular communication.”
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RED wanted to expand its service offerings and attract new users but faced some hurdles with the acquired application: - Modern standards: The app required attention to meet modern mobile standards and had the potential to significantly improve user-friendliness. - Missing functionalities: Essential functionalities that modern users expect to see were absent, which limited the app's value proposition. - Brand alignment: The company wanted to redesign an app using a white-labeling approach to match it with RED’s existing brand identity. Based on the existing technologies and algorithms, our team created a brand new app for RED that fully aligns with their branding and operational needs and empowers the driving school and new drivers in several ways: - Seamless user experience: By overhauling the outdated interface and optimizing functionality, we designed an app that delivers a smooth user experience and meets modern mobile standards. - Enhanced brand identity: The app fully reflects RED's branding and design guidelines, which strengthens brand recognition. - Streamlined user authentication: Integration with RED's existing systems enables seamless user login and eliminates the need for separate account creation. - Improved content management: Contentful CMS integration allows for easy in-app feedback processing and content updates. - Personalized learning: User progress data is accessible through RED's API. We successfully redesigned the app to match RED's brand and needs and delivered a user-friendly app that has seen remarkable adoption rates among learners. From mid-December 2023 to the end of May 2024, RED has already achieved over 65% usage penetration of the “Learn to Drive with RED” app with active RED learners. RED is experiencing an increasing pace of adoption, and early student survey feedback indicates a reassuringly high level of likeability and usability.