n 12 months of SEO for a B2B manufacturing client, I delivered +587% organic growth, +391% new top-3 keywords, +1,154 traffic-driving keywords, +31 DR, and +1,100 backlinks. The strategy combined full on-page SEO (keyword research, content, tech fixes) and off-page SEO (guest posts, link building, citations)
Outline Marketing Agency
SEO, PPC, Digital marketing
Outline Marketing Agency
3.9★★★★1 reviews6 Portfolio
Outline Marketing Agency Portfolios
This case study highlights how a SaaS company achieved a 21-point increase in Domain Rating in just two months through a detailed and results-driven SEO strategy. The process began with identifying and resolving critical technical issues, ensuring a strong foundation for SEO growth. We then implemented a strategic backlinking campaign, acquiring high-quality links to boost authority, and optimized on-page elements to enhance relevance and visibility. This approach demonstrates how tailored SEO solutions can drive measurable success and support long-term growth for SaaS businesses.
We designed and scaled a multi-location Google Ads structure across six city-specific campaigns, each with its own budget allocation, bidding strategy, and performance targets. This approach allowed us to generate a consistent and predictable flow of leads in every market while adapting to different levels of competition and search demand. Through advanced smart bidding, precise search intent filtering, and continuous performance optimization, we maintained strong cost control while expanding reach across multiple locations. The campaigns delivered stable lead acquisition with competitive cost-per-lead ranges tailored to each city. This case demonstrates our ability to scale local service businesses across multiple regions while maintaining performance stability, budget efficiency, and predictable lead generation.
Client Overview Our client, a moving company operating in the USA, sought to improve online visibility, attract more visitors, and generate high-quality leads through organic channels. Competing in a highly localized and competitive market, the company required a strategic SEO approach to achieve sustainable growth. The Challenge Low organic visibility and limited local search rankings. Insufficient domain authority to compete with established competitors. A need to balance short-term gains with long-term growth strategies. Our Approach At Outline Marketing Agency, we developed and executed a results-driven SEO strategy tailored to the moving industry’s challenges and opportunities. Here’s how our team delivered: Strategic Keyword Targeting Focused on low-difficulty, high-intent local keywords during the initial 3 months to achieve quick wins and attract immediate traffic. Simultaneously targeted high-volume competitive keywords to build long-term traffic potential. Local SEO Optimization Enhanced the client’s local SEO presence by optimizing Google Business Profile, implementing location-specific content, and ensuring consistent NAP (Name, Address, Phone) details across directories. Content Strategy and Optimization Created and optimized high-quality content tailored to the client’s target audience and search intent, emphasizing local moving services and tips. Link-Building and Domain Authority Growth Secured backlinks from authoritative and relevant websites to improve the client’s domain rating and enhance overall website credibility. Technical SEO Improvements Conducted a full technical audit and resolved issues such as site speed, mobile usability, and broken links, ensuring a seamless user experience. Performance Monitoring and Iterative Adjustments Provided detailed reporting and insights, allowing the team to refine strategies and capitalize on emerging opportunities. The Results Over the 12-month promotion period (July 2022 – June 2023), our efforts led to outstanding outcomes: +300% Increase in Organic Traffic: Boosted website visitors significantly, driving more potential leads. +30% Improvement in Domain Rating: Enhanced the client’s online authority, helping them rank higher for competitive keywords. Key Takeaway This project underscores Outline Marketing Agency’s expertise in delivering tailored SEO strategies that balance short-term wins with sustainable long-term growth. Our team’s collaborative and data-driven approach ensured measurable results aligned with the client’s goals. Partner with Us If you're ready to transform your online visibility and grow your business, Outline Marketing Agency is here to help.
Client Overview Our client, a US-based B2B business, faced challenges in driving organic traffic and increasing online visibility in a competitive market. Their primary goals were to enhance organic search performance, rank for highly competitive keywords, and sustain long-term growth. The Challenge Low organic traffic and visibility in search engines. Limited presence in high-priority keyword rankings. Competitors consistently outranking them for industry-relevant terms. Our Approach At Outline Marketing Agency, we developed and executed a comprehensive, data-driven SEO strategy tailored to the client’s needs. Our team of experts worked collaboratively to deliver measurable results through: In-Depth Website Audit Conducted a detailed technical SEO analysis to identify and fix on-site issues, ensuring a strong foundation for optimization. Competitor Analysis Identified key competitors’ strategies to uncover opportunities for keyword targeting and link-building. Tailored On-Page Optimization Optimized meta tags, headers, content, and internal linking to improve user experience and search engine crawlability. Created and implemented content strategies aligned with search intent. Strategic Link-Building Developed high-quality backlinks from authoritative websites to boost domain authority and improve rankings. Keyword Research and Implementation Conducted comprehensive keyword research to target high-intent and competitive keywords. Monthly Performance Reviews Provided transparent reporting and regular updates, keeping the client informed and engaged throughout the project. The Results In just 6 months, our collaborative efforts resulted in: +422% Organic Traffic Growth: Increased website traffic to over 4,000 monthly visitors. +193% Growth in New Keywords in Top 3: Achieved higher rankings for priority keywords, significantly improving visibility. Sustainable and Measurable Outcomes: Established a scalable SEO strategy that continues to deliver long-term results. Key Takeaway This case highlights Outline Marketing Agency’s proven ability to execute a structured, ROI-focused SEO strategy that drives exponential growth for B2B businesses. Our team’s dedication to aligning efforts with client goals ensures businesses thrive in highly competitive industries. Ready to Achieve Similar Results? Let’s discuss how Outline Marketing Agency can help your business grow.
Client Overview Our client, a European IT training company, faced challenges with low online visibility and limited organic lead generation. Their primary goal was to enhance their presence in search results, attract more potential students, and achieve sustainable growth through organic traffic. The Challenge Poor website performance due to unresolved technical SEO issues. Limited organic reach and visibility in a highly competitive market. Underutilized keyword targeting and lack of high-quality backlinks. Our Approach At Outline Marketing Agency, we implemented a comprehensive SEO strategy designed to address the client’s challenges and exceed their growth targets. Here’s how our expert team tackled the project: SEO Audit and Technical Fixes Conducted an in-depth technical SEO audit to identify and resolve key bottlenecks, such as slow page load times, broken links, and crawl errors. Ensured an optimized website structure for enhanced search engine crawlability. Keyword Optimization Performed extensive keyword research to identify high-value, relevant terms in the IT training niche. Strategically optimized existing pages with targeted keywords, enhancing relevance and search rankings. Content Strategy and On-Page Optimization Improved on-page elements like meta tags, headers, and internal linking for better user experience and search engine optimization. Created and optimized content tailored to the target audience’s search intent. High-Quality Link-Building Secured backlinks from authoritative websites in the education and IT sectors to boost domain authority and organic rankings. Regular Performance Monitoring and Updates Monitored progress through advanced analytics and made data-driven adjustments to the strategy. The Results In just 6 months (December 2022 – May 2023), our collaborative efforts delivered exceptional results: +458% Organic Traffic Growth: The client’s website saw a dramatic increase in organic visitors. +425% User Acquisition: Successfully attracted and engaged more potential students through optimized content and improved visibility. Exponential Growth in 2024: The implemented SEO strategy continues to deliver sustainable growth, setting the client up for long-term success. Key Takeaway This case showcases Outline Marketing Agency’s ability to provide end-to-end SEO solutions that drive exponential growth. Our team’s strategic approach to SEO ensures measurable results, helping businesses thrive in competitive industries like IT training. Let’s Grow Together Discover how Outline Marketing Agency can transform your online presence.