Netlink Resource Group worked on building and evolving a global marketing and loyalty platform for a large hospitality brand, including Marriott International. The main challenge was that the existing CMS was unable to handle complex global campaigns, multiple partner integrations, and real-time data synchronization. Instead of replacing the CMS, Netlink developed a custom platform that extended the existing system’s capabilities. The solution included API integrations connecting multiple partner systems, enabling real-time data flow and centralized campaign management across different regions and languages. As the platform evolved, it supported global loyalty programs, multi-market campaigns, and integrations with dozens of partner systems. This significantly improved efficiency, reducing campaign deployment time from several months to just a few days while maintaining system scalability and flexibility.
Netlink Resource Group
Custom Software Solutions & API Integration Services
Netlink Resource Group
3.7★★★★0 reviews1 Portfolio