Classic Stripes, a global design technology company, now Naxnova, has been in the decal business for a long time and has been a market leader. They have worked with the top brands in the two-wheeler and four-wheeler segments. The brand wanted to move away from manufacturing to a design, technology, and engineering organisation. Transitioning Classic Stripes to Naxnova posed a multifaceted challenge. The project required seamless rebranding while effectively communicating the company's evolution and aspirations. The solution was a comprehensive rebranding initiative that transitioned Classic Stripes to Naxnova. The new brand identity exuded sophistication and forward-thinking, reflecting the company's expertise in design technology. The project was a fulfilling endeavor, enabling us to redefine a legacy brand into a visionary leader.
Narrative
Stories build brands.
Narrative Portfolios
Classic Stripes wanted to undergo a brand rehaul. As they embraced their evolution into a design, technology, and engineering powerhouse, their website needed to reflect this shift. The website’s design prioritises a modern aesthetic and bold visuals that convey a sense of forward-thinking innovation. We incorporated elements that showcase the brand’s design capabilities, technological prowess, and engineering expertise Classic Stripes underwent a strategic rebranding partnering with narrative, a branding agency Bangalore. Along with the logo, tagline, and brand guidelines, the website was also given an overhaul. Our team developed a dynamic and creative website design that served as a digital showcase for their innovative offerings. High-quality visuals are crucial for a decal company. We incorporated captivating images and videos showcasing CLassic Stripes’, now Naxnova, decal designs and their application on various vehicles. This allows potential clients to visualise the impact Naxnova’s decals can have on their products. With a user-centric approach, we crafted an intuitive interface and engaging content to communicate Naxnova’s value proposition to its target audience effectively.