The Challenge NovaBright Home had a strong product line in a crowded Home & Kitchen category, but their Amazon account had plateaued. Advertising was eating margin at a 68% ACoS, and their best SKUs were stuck on page two for their most valuable keywords. They came to InvestDens for a full account turnaround. Our Approach Rebuilt the PPC account structure We separated campaigns by match type and intent, harvested converting search terms into tightly-controlled exact-match campaigns, and built an aggressive negative-keyword layer to stop wasted spend. Optimised listings for search + conversion Titles were re-front-loaded with high-volume keywords, bullets were rewritten to lead with benefits, and A+ content was rebuilt to handle the objections shoppers had in this category. Aligned ads with organic ranking We used TACoS as the north-star metric, pushing paid velocity on the keywords with the best organic-rank upside so the two channels compounded instead of competing.
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PureGrip Athletics had proven demand on other channels but their Walmart Marketplace launch stalled out of the gate — most of the catalog was suppressed, listings had no velocity, and nothing was ranking. We treated it like a proper product launch rather than a passive listing exercise. How We Did It Fixed catalog health first We resolved the item-specifics and content issues that had suppressed 80% of the catalog, getting every SKU live and eligible to rank before spending a dollar on ads. Enrolled in WFS Moving fulfilment to Walmart Fulfilment Services earned the fulfilment badge, which lifted conversion immediately and made listings eligible for better placement. Built velocity with Walmart Connect We launched structured Walmart Connect campaigns on the hero SKUs to build the early sales velocity the algorithm rewards, then expanded across the catalog.