Infiniti Digital

SEOServices24 weeksDuration$5,000 - $10,000Project cost

Challenges Due to a non-disclosure agreement, we are unable to display the client’s website or disclose their name publicly. High competition in Dallas bankruptcy law industry Low local search visibility despite a Google Screened profile Limited engagement on Google Business Profile (GMB) Objectives Increase Local Visibility Drive Website Traffic Optimize Google My Business Conversion rate optimization for calls and inquiries SEO Strategy Implementation To achieve the client’s goals, we implemented a comprehensive, data-driven local SEO strategy tailored to the law firm industry. Google My Business (GMB) Optimization A strong local presence is critical for service-based businesses like law firms. We optimized the Google Business Profile to enhance search visibility and engagement: Updated business description, services, hours, and service areas Incorporated high-intent keywords like “Dallas bankruptcy attorney” and “affordable bankruptcy lawyer in Dallas” Optimized contact buttons to encourage direct calls and inquiries Review Generation Strategy: Implemented a review acquisition plan to increase positive testimonials Added local images tagged with relevant metadata Google Screened & Local Services Ads Optimization The firm had Google Screened verification, giving them credibility in Local Services Ads. To maximize lead generation, we: Optimized ad copy and keywords for bankruptcy-related searches Improved the firm’s response rate on Local Services Ads (LSA) Increased positive reviews to strengthen Google’s ranking signals Analyzed LSA bidding strategy to improve ad placements Results: Increase in new user acquisition: +5.6% Higher click-to-call conversions from LSA ads Content Strategy & On-Page SEO To improve organic rankings, we executed a content-driven SEO plan: Targeted Keywords: Focused on high-intent keywords like: “best bankruptcy attorney in Dallas” “how to file for bankruptcy in Texas” “Dallas Chapter 7 and Chapter 13 bankruptcy lawyer” Legal Blog Content: Published in-depth, SEO-optimized legal guides answering common bankruptcy questions Local SEO Enhancements: Created city-specific landing pages targeting different areas in Dallas Internal Linking Strategy: Strengthened the website structure by linking to service pages and FAQs Results: Total Active Users: 1.9K (+4.6%) Increase in key events (calls & inquiries): 7.5K (+18.7%) Technical SEO & Website Optimization Page Speed Optimization: Improved Core Web Vitals, reducing load times to under 2.5 seconds Schema Markup Implementation: Added Local Business & FAQ Schema to improve search visibility Mobile-Friendliness: Ensured site responsiveness and mobile UX improvements Google Search Console Fixes: Addressed indexation issues and removed low-performing pages Results & Performance Insights: Metric Before After (6 Months) % Change Active Users 1.8K 1.9K 0.046 New Users 1.8K 1.9K 0.056 Calls & Inquiries 6.3K .5K 0.187 Calls from GMB - 80 - Keyword Rankings Page 2-3 Page 1 for 8+ Keywords - Conclusion This SEO strategy successfully increased visibility, engagement, and client inquiries for a bankruptcy attorney in Dallas. The growth in calls (+18.7%) and Google My Business interactions proved that a data-driven local SEO approach can drive measurable results in highly competitive legal markets. Next Steps: Ongoing optimization of GMB, Google Ads, and content marketing will continue to improve client acquisition and ROI.