dNOVO Group began its cooperation with Forum Law LLP by analyzing the current state of marketing assets and lead gen efforts. We also talked to our partner to understand their marketing goals and set clear KPIs for our work. Next, dNOVO team created a custom digital marketing strategy for lead generation and conversion boost. The Marketing Strategy for Forum Law LLP included: 1. SEO strategy 2. PPC campaign. 3. Content Strategy. 4. New website architecture & design. 5. Local customer acquisition. 6. New service offerings. We also set up tracking goal achievement and meeting KPIs in marketing analytic tools. As of now, Forum Law knows the source channel of each incoming customer. They have clear visibility into which marketing tactics work and which don’t. Together, we make informed marketing decisions to optimize lead generation and conversions.
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Marketing Strategy dNOVO Group quickly identified the growth stage of Jillian Williamson’s law firm, the issues holding it back, and solutions to remove those barriers and help the firm grow. dNOVO started by helping Alberta Legal define who they are as a firm within the community. Next, the team chose the long-term digital marketing strategy to make sure Jillian Williamson gets the right amount of new clients coming in. The Marketing Strategy included: 1. Website design refresh 2. SEO strategy 3. Content Marketing The goals were to generate more traffic and ensure conversions. 02 Traffic Generation Traffic is an essential basis of any successful digital marketing. dNOVO Group ensured the traffic by optimizing the website of Jillian Williamson’s law firm, finding high-volume keywords and building high-quality SEO content around them. We put sizeable effort into building backlinks to the website and support pages with high traffic from several successful PPC campaigns. Within the first 3 months of implementing the SEO strategy, dNOVO Group managed to get Alberta’s Legal website to the top 5 positions for 200 keywords, which are critical for a criminal defence law firm. The traffic to the website has increased by 168% over the same period. 03 Website Conversions High traffic doesn’t necessarily translate into clients. The law firm needs to build a website that smartly guides the visitors along their buyer journey from the first touchpoint to the conversion. This journey should be supported with high-quality content that educates potential clients, earns their trust, and builds rapport. Such content will help you get the most out of your SEO efforts and high traffic. dNOVO Group’s approach to content marketing secured high conversion rates for Jillian Williamson and Alberta Legal. In fact, the criminal defence law firm had to expand to accommodate a large influx of clients. “Alberta Legal has grown because of working with dNOVO,” said Jillian Williamson. 04 Hands-on Approach Unlike other SEO firms, dNOVO makes sure to meet with our clients regularly and understand their processes. We built open communication with Jillian Williamson which let us strategize our next moves with her together. She was exceptionally satisfied with the openness of dNOVO Group Leader Shamil to her new ideas and his honesty about their success prospects. “That honest dialogue is incredibly helpful in a marketing partner,” said Jillian Williamson. Finally, she praised dNOVO team keeping a close eye on the marketing strategy KPIs searching for ways we can improve, and always having new projects on the go.