Salik: The Easiest Way to Drive Around Dubai Salik is Dubai's official toll payment app, developed by Blink22 to give drivers seamless control over accounts, vehicles, payments, and toll trips. Enabling instant balance recharge, real-time transaction tracking, and UAE Pass integration while offering a secure and accessible experience for millions of commuters. Challenge The legacy app lacked features, modern UX, and integration with UAE Pass and payment systems. Salik needed a secure, compliant platform with simplified workflows for tolls, exemptions, insurance renewals, and vehicle management, while supporting multilingual UX and reliable third-party integrations. Solution Blink22 developed a native iOS and Android app that makes managing tolls, vehicles, and payments effortless. Users can recharge wallets, track transactions, update vehicle info, and make secure payments via UAE Pass and DubaiPay, all in an intuitive experience. With multilingual support, RTL/LTR layouts, large-font scaling, and quick-access widgets, the app is accessible and user-friendly. Iterative design, embedded QA, and close collaboration with Salik ensured a seamless, secure, and scalable platform that simplifies daily mobility for drivers across Dubai. Outcome The new Salik app provides a seamless, all-in-one experience for managing vehicles, tolls, payments, and insurance, improving convenience for users while reducing operational overhead for Salik. With real-time updates, secure transactions, and multilingual support, the app has achieved over 1M downloads, establishing itself as a trusted, scalable mobility platform aligned with Dubai's smart city vision. "Following the launch of the new Smart Salik app developed by Blink22, we started receiving very positive feedback from our customers. The team showed professionalism and a strong grasp of our needs, delivering a reliable and user-friendly app that aligns with Salik's digital vision." Waleed Khamis, Head of Project Management, Transcore.
Blink22
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Blink22 Portfolios
JumiaPay JumiaPay is a regional leader in integrated digital payment solutions in Africa and surrounding countries. Since it also functions as an easy-to-use digital wallet with fraud detection technology, JumiaPay is the complete payment solution for e-commerce businesses and consumers alike. Challenge: To continue to scale and expand into new regions, JumiaPay needed to update its app backend to seamlessly connect with the new payment system providers on the market while maintaining the quality of existing integrations. Plus, the application integrations needed to be thoroughly analyzed, enhanced, and expanded into new e-commerce platform plugins while interfacing with an existing technical team. This made choosing a qualified team of fintech app developers for the project very difficult Solution: Blink22 deployed two teams to manage the core payment application services and onboard all the new ones in the pipeline. These teams jumped into the project by owning all services from the analysis phase, including scoping, implementing, and testing the service, to supporting and monitoring after deployment. Outcome: JumiaPay's fintech application was successfully integrated with multiple payment service providers in different African countries (Egypt, Nigeria, Algeria, Ivory Coast, and Kenya). It was also successfully integrated as a payment plugin on some of the most popular e-commerce systems, including Shopify and PrestaShop. Now, JumiaPay is well on its way to being one of the most popular, secure, and easiest-to-use payment apps in the African region.
Geidea Wallet: Instant Financial Control for Merchants Geidea Wallet is a mobile-first fintech solution designed to give merchants complete control over their finances. From instant POS payouts to managing employee spending and analyzing sales trends, the wallet streamlines daily business operations. Built by Blink22, the platform provides merchants in KSA, UAE, and Egypt with speed, security, and actionable insights to optimize cash flow. Challenge Merchants faced delays of up to two days for POS settlements, fragmented financial tools, complex onboarding, strict compliance standards, and the need to scale across diverse business types. The challenge was to deliver a scalable wallet experience that simplified daily operations. Solution Blink22 applied a merchant-first design approach, mapping real merchant journeys to simplify onboarding, card management, and wallet use. We built a secure, scalable architecture that unifies instant POS settlement, prepaid card issuance, employee wallet controls, and actionable dashboards. The app allows merchants to receive funds instantly, manage employee spending safely, and track balances and payouts in real time. Multi-language support, secure authentication, and fast employee onboarding make the platform accessible and reliable. Outcome Geidea now offers merchants instant payouts, improved cash flow, and real-time visibility across stores. Employees can securely use their wallets within business guidelines, while owners maintain oversight and control. The platform is scalable for future growth and feature expansion. "They delivered everything perfectly on time, and their response rate was exceptional, usually within minutes through any channel of communication. What impressed us most was their commitment and highly competent team. Everything was perfect." Kareem Ragab, Product Manager, Geidea
Tala by Sidra Tala by Sidra: Redefining Real Estate & Equity Investment Tala is a Shariah-compliant digital investment platform by Sidra Capital, giving Saudi citizens and residents access to exclusive local and global investment opportunities. Blink22 partnered with Sidra to build a secure, user-friendly platform for managing investments, wallet top-ups, and fund tracking. The mobile-first app allows users to explore offerings, invest electronically, and track returns in real time, all while complying with Saudi Capital Market Authority regulations. Challenge Building Tala required balancing compliance, security, and usability in a highly regulated market. Blink22 had to integrate with Saudi government systems for identity verification and AML checks, collaborate with LenderKit for secure infrastructure, and ensure a seamless experience for investors of all levels. The platform needed to inspire trust while making investment management effortless. Solution Blink22 followed a backend-first strategy, embedding QA from day one to handle top-ups, onboarding, and large data loads. The React Native mobile app lets users browse offerings, manage wallets, access early-investor tiers, and use referral programs and promotional offers. Visual guides simplified onboarding, while analytics via CleverTap and AppsFlyer helped optimize flows. Secure APIs and robust database architecture ensured compliance, scalability, and operational efficiency. Outcome Tala became a leading investment app in Saudi Arabia. Within two weeks of launch, Sidra's first fund raised 2M SAR directly through the platform. Investors gained secure, real-time control over their investments, while Sidra achieved a scalable, compliant, and future-ready fintech platform aligned with Vision 2030. "They were always willing to go above and beyond and provide exceptional value. Blink22's team is responsive, punctual, and attentive to detail." Hassan Sheikh, Project Manager, Sidra Capital
Boom Smarter, Faster Package Delivery in the UAE Boom connects customers with nearby drivers for quick deliveries while giving businesses and admins full visibility and control via a centralized dashboard. It simplifies logistics, provides reliable earning channels for drivers, and ensures cost-effective operations for businesses. Blink22 helped transform Boom's vision into a scalable, mobile-first platform supporting both iOS and Android users. Challenge Boom needed a single app serving both customers and drivers with distinct experiences, real-time driver matching, secure payments, role-based onboarding, and operational oversight through an admin dashboard. The platform also had to handle high concurrency, network instability, and UAE banking compliance while maintaining a simple, intuitive interface. Solution Blink22 developed a unified mobile app for iOS and Android with explicit role selection at login, delivering tailored experiences for customers and drivers. Real-time order matching, robust payment flows, modular onboarding, and secure financial operations were implemented via a shared backend. An admin dashboard provided centralized controls for orders, payouts, customer support, and analytics. Embedded QA and iterative design ensured usability, reliability, and scalability across the platform. Outcome Partnering with Blink22, Boom launched a complete logistics ecosystem. Customers can request and track deliveries in real time with multiple order types. Drivers benefit from verified onboarding, transparent payouts, and loyalty features. Admins manage operations efficiently through a unified dashboard. The platform is scalable and future-ready, addressing the needs of all stakeholders, and has positioned Boom as a trusted delivery solution in the UAE. "The quality of the product was a testament to how well the team works. They are agile, professional, and capable of solving problems creatively while delivering excellent results." Mariam Al Marri, Founder, Boom
APSCO, a leading energy solutions provider, partnered with Blink22 to digitize its employee engagement and incentive programs. Together, they created APSCO Ambassador and APSCO Connect, a connected ecosystem that empowers employees to act as brand ambassadors while giving administrators full visibility into engagement activities. The platform integrates referral rewards, QR-based discounts, and real-time analytics, creating measurable insights across mobile and web. Challenge Digitizing APSCO's ambassador and discount programs required real-time synchronization of points, referrals, and discount activity. Secure employee authentication was critical, along with tamper-proof logging for offline transactions. The solution also had to remain scalable, secure, and user-friendly across mobile and web. Solution Blink22 built a modular architecture connecting APSCO Ambassador and Connect via a centralized API. Employees can submit leads, track points, redeem rewards, and access partner discounts using encrypted QR codes, OTP verification, and a live points ledger. Administrators manage users, branches, and partners, configure discounts, monitor engagement, and audit all actions. Integration with Mobil services and geolocation ensures smooth offline redemption. Outcome APSCO Ambassador and Connect transformed employee engagement. Employees gained recognition and easy access to rewards, while administrators received clear insights and automated workflows. The dual-platform ecosystem successfully enables APSCO to manage referrals, track incentives, and monitor discounts efficiently, demonstrating Blink22's ability to deliver secure, scalable, and user-centered digital solutions. "They respond promptly to all the requests needed, and their adaptability to changes along the project, as per raising needs, was impressive." Manager, APSCO, Energy Solutions Company
Fajr Calendar: A calendar built for more Fajr Calendar is an all-in-one web platform that helps Muslims seamlessly integrate prayer times with daily life. The app syncs prayer schedules with Google and Outlook calendars, provides smart conflict-free booking, and unifies personal, professional, and spiritual planning into a single interface. Designed for busy professionals, students, and entrepreneurs, Fajr Calendar ensures that faith and productivity coexist without friction. Challenge Modern Muslims face constant scheduling conflicts between digital calendars and religious obligations. Prayer apps and work calendars often operate in isolation, leading to missed prayers or double bookings. Manually adding prayer times is impractical because they shift daily and vary by location. Fajr Calendar needed to offer deep customization- event durations, offsets, rounding times- while remaining intuitive, all while detecting conflicts and handling thousands of users across multiple time zones reliably. Solution Blink22 delivered a unified platform combining smart prayer integration, a full-featured calendar, and built-in appointment booking. Prayer times automatically sync to calendars with per-prayer customization, visual enhancements, and notifications. The system intelligently manages scheduling conflicts, automatically shifting events or alerting users. The integrated booking tool respects prayer times, allowing users to share availability and have meetings auto-added to their calendars. Finally, a high-performance calendar hub provides Day, Week, and Month views for effortless planning of all events in one place. Outcome Fajr Calendar transformed how users balance faith and daily life. Users praised the intuitive design and conflict-free scheduling: Perfect! I can view the prayer times on my calendar and plan my day accordingly! Zeinab Samir. The platform proves that productivity tools can be spiritually aware, technically advanced, and globally scalable.
Fajr App A Wake-Up Call for Prayer Fajr Alarm is a Muslim-focused lifestyle app designed to help users wake up consistently for Fajr prayer and stay mindful of their daily spiritual routines. With customizable alarms, engaging wake-up challenges, prayer reminders, and a collection of daily supplications, the app helps users stay consistent in their prayers with ease and peace of mind. Challenge Designing Fajr Alarm required addressing both technical and spiritual needs. Alarms had to trigger reliably on Android and iOS, even in silent, Do Not Disturb, or background modes. The app needed flexible scheduling for recurring prayers and special days, accurate prayer and Iqama times across multiple geolocations, Hijri-Gregorian calendar conversions, and engaging wake-up challenges to ensure users were fully awake. Widgets had to update efficiently without draining battery, all while providing a simple and inclusive experience for users of all ages. Solution Blink22 developed Fajr Alarm natively for iOS and Android as an all-in-one wake-up app centered on the Fajr prayer, designed to seamlessly fit into users' daily routines. By combining smart, reliable alarms with interactive wake-up challenges, the app helps users start their day on time and maintain consistent prayer habits. Beyond simply waking users up, Fajr Alarm supports a mindful lifestyle, providing gentle reminders and tools that encourage reflection and spiritual engagement throughout the day, all while ensuring a smooth, responsive experience across devices. Outcome Fajr Alarm quickly gained global traction, surpassing 500,000 downloads, maintaining 100,000+ daily active users, and achieving a 4.7/5 store rating. It now serves Muslims worldwide, providing a reliable and engaging companion for maintaining consistent prayers and spiritual routines. "Fajr Alarm delivers exactly what we needed: reliability, flexibility, and a beautiful user experience for our community." Internal Blink22 Feedback
RM Streamlining Workforce Operations RM is an internal Resource Management platform developed by Blink22 to optimize project allocation, improve team utilization, and centralize workforce analytics. Integrating with Forecast and Hubstaff APIs and featuring Slack bot automation, the platform provides real-time insights that enable smarter, data-driven resource planning. RM gives leaders visibility into workloads, capacity, and upcoming projects while automating manual processes to improve operational efficiency across the company. Challenge As Blink22 grew, managing multiple projects, balancing team loads, and forecasting capacity became increasingly complex. Manual spreadsheets and disconnected tools made it difficult to see which team members were overbooked or underutilized, correlate project timelines with resources, or plan workloads effectively. The company needed a centralized system that could integrate with existing tools, provide real-time visibility, automate notifications via Slack, enforce role-based permissions, and support data-driven decision-making. Solution Blink22 built RM as a unified, scalable platform combining a web-based dashboard, backend services, and API integrations. The platform connects Forecast for project and user synchronization, Hubstaff for time tracking and utilization, and Slack for notifications and workflow automation. RM tracks project allocations, visualizes team capacity, and delivers automated reports to improve planning and alignment. Containerized deployment ensures scalability, while the modular design supports future features such as Slack bot automation and AI-driven resource allocation. Outcome RM transformed how Blink22 manages people, projects, and performance. Leaders now have real-time visibility into workloads and utilization, enabling smarter, data-driven decisions. Automated integrations eliminated data silos, improving accuracy and efficiency in resource allocation.
Hoya Hoya – Build a Culture of Recognition HoyaApp is a Slack-integrated recognition tool developed by Blink22 to boost engagement and morale in remote and hybrid workplaces. It makes peer-to-peer recognition quick, visible, and tied to company values, helping teams celebrate contributions, reinforce culture, and stay connected regardless of location. Challenge Remote and hybrid work reduces opportunities for spontaneous recognition, which can lower morale and weaken company culture. Existing tools were either too complex or disconnected from daily workflows. Blink22 needed to create a solution that made celebrating achievements simple, frequent, and aligned with company values. Solution Blink22 developed a Slack-first platform where employees can send quick shout-outs with ++ messages linked to company values. A dedicated recognition channel and web feed make achievements visible to the entire team. Privacy and security are built in, with data stored securely and accessible only to authorized users. The tool was first tested internally at Blink22 before being released publicly on the Slack App Marketplace. Outcome HoyaApp became a daily habit internally, increasing morale, visibility, and engagement. It is now used by 25+ companies worldwide, helping teams maintain a positive, values-driven culture. Internal metrics indicate higher productivity, more engagement, and lower turnover. HoyaApp also positions Blink22 as a creator of culture-focused SaaS solutions. “This app has been a game changer for our company culture. It makes it easy for everyone to show appreciation and recognize each other's work. A great way to boost morale and engagement.” – Islam Tarek, Back-End Engineer
B-scrum Bscrum Slack-Integrated Standup Bot for Remote Teams Bscrum is a Slack-integrated standup bot that streamlines daily reporting, enhances communication across time zones, and provides leaders with a centralized view of progress and blockers. Blink22 developed Bscrum as an internal productivity tool and later made it publicly available, helping distributed teams run asynchronous standups without friction. Challenge Distributed teams often face slow, inconsistent, and fragmented daily standups. Manual reporting and varying time zones make it difficult for managers to track progress and identify blockers, while existing tools create friction and low adoption. Blink22 needed a solution that would enable seamless asynchronous updates, ensure consistent reporting, and provide a reliable, centralized view of team progress for leaders worldwide. Solution Bscrum integrates directly into Slack to deliver automated, asynchronous standups. Team members submit daily updates via Slack, while automated reminders ensure consistency and accountability. Smart time zone scheduling allows updates to be coordinated across regions, and a centralized dashboard provides managers with real-time visibility into progress, blockers, and automated summaries, reducing the need for manual follow-ups. Blink22 built the platform with a React frontend, Ruby on Rails backend, Slack API integration, cloud-hosted database, and an automated reporting engine, ensuring scalability, reliability, and seamless adoption into existing workflows. Outcome Bscrum simplified daily standups, improved transparency, and provided a single source of truth for distributed teams. Internal teams saved time, maintained consistent reporting, and stayed aligned across time zones. By integrating automation directly into Slack, Bscrum demonstrates how thoughtful design and seamless workflow integration can make daily routines both effortless and reliable.