Ventureal, an established Austrian company in the renewable energy sector - wind farms, photovoltaics, biogas - faced a complete rebranding to BLOCH3. This meant: new name, new corporate identity, new brand world - and the coordination of multiple agencies, internal stakeholders, and external partners. The challenge went beyond design. A rebranding of this scale requires tight coordination, clear processes, and the ability to align many stakeholders. Everything had to be consistent, from business cards to construction fence banners at the facilities. Then there was the political dimension: Renewable energy is a sensitive field. Communication with authorities, support during municipal council elections, public perception - everything had to be perfect. We took on a central role in the project - both creatively and in terms of coordination. Coordination: Close collaboration with other agencies and internal teams. Ensuring consistent results across all touchpoints - from the website to signage at wind farms and PV installations. Interface management between design, production, and stakeholders. Additionally: Social media campaigns for the new brand and support with political communication measures during municipal council elections. The project was time-limited but intensive - a 15-month sprint with a clear goal: to create a new brand that would work from day one and reinforce the positioning as a pioneer in the energy transition.
Blck Alpaca
We build custom AI agents that run SEO, content & analytics
Blck Alpaca Portfolios
Andreas B. is CEOCo-founderof Biopower GmbH, Austria's largest biogas provider. Their goal: To position themselves as a thought leader in renewable energy - with all the political implications that come with this industry. The Challenge: Building an authentic personal brand that addresses political topics without becoming generic. Content that works on LinkedIn and Instagram - consistent, professional, without turning it into a full-time job. Renewable energy is a highly political field. Every post has to be spot on. No generic sustainability phrases, but clear positions with substance. We took over complete social media management. Strategy, content production, posting, community management - everything from a single source. The focus is on LinkedIn as the main channel, complemented by Instagram. We develop content that positions: thought leadership pieces on energy policy, commentary on current developments, and personal insights into day-to-day business operations. Regular content shoots provide photo and video material that is authentic and matches the person. No stock photos, no corporate speak - just an entrepreneur who says what he thinks. The political dimension requires special care. We thoroughly research topics, formulate precisely, and ensure each post achieves the desired impact.
IPEC Group develops and markets industrial real estate projects in Slovakia - factory buildings, logistics centers, and production facilities in D1 Park in Senec. The target audience: international companies looking to expand. The challenge was complex: How do you find companies across Europe that currently have expansion potential? And how do you approach the right decision-makers individually in a way that captures their attention? Additionally: No internal marketing team, no existing infrastructure, and the requirement to build everything measurably and efficiently. Not a one-off campaign, but a system that scales. We took over all marketing activities and built an infrastructure that grows with the company. First, the basics: New website, SEO-optimized, with automated content pipeline. An AI agent regularly uploads new blog articles, allowing the site to grow organically and generate traffic in the long term. Then comes the part that makes the difference: We developed our own analysis system that evaluates companies across Europe for expansion potential. No guesswork, but a metric system based on real data - growth indicators, funding rounds, location expansions. The system updates itself and continuously delivers qualified leads. For companies with high scores, we analyze the decision-makers - how they communicate, what appeals to them, and which channels they use. Based on this, we create highly individualized campaigns: visuals and texts tailored to each person. Not mass communication, but precision. Additionally: Content production including photos, videos, and 360° hall footage. Presentations for sales meetings. Performance marketing on LinkedIn and Google.