Lilli Health is a revolutionary FemTech brand founded by Dr. Ali Chappell, a registered dietitian and PhD in nutrition and reproductive endocrinology. After being diagnosed with PCOS and seeing limited results from conventional advice, she built Lilli to address the root cause—insulin resistance—through science-backed lifestyle changes. Our goal was to help bring this mission to life through a modern, accessible digital experience. We designed and developed the Lilli Health website to educate both patients and healthcare providers on how the “Low Insulin Lifestyle” can reverse PCOS symptoms naturally. With a clean, user-friendly interface, we focused on clear navigation, compelling storytelling, and evidence-based content to build trust. The website introduces key products such as the Lilli App, at-home lab kits, and a science-backed guidebook, ensuring a seamless journey from learning to action. When the Lilli App launched, we extended the brand experience by aligning content and messaging across all touchpoints—website, blog, and mobile platforms. Features like symptom tracking, meal planning, menstrual insights, and lab integrations are presented in a way that’s approachable, empowering, and easy to understand. Our work with Lilli showcases how thoughtful digital design can turn a complex medical journey into a hopeful, actionable experience. Today, Lilli is not just a wellness brand—it’s a growing movement for women with PCOS seeking real solutions, driven by data and delivered with empathy.
Agency Partner Interactive
Let’s make your next big thing happen
Agency Partner Interactive
3.9★★★★0 reviews1 Portfolio