We launched advertising in Google Ads and Meta. We analyzed the target audience, localized the content, and developed striking advertising creatives. Challenges: 1. Tight regulations in the advertising of financial services. 2. Users often show distrust toward online loans due to the prevalence of fraudulent platforms. 3. Facebook ads are frequently blocked because of the strict regulations applied to the “Financial Services” category. Solution: We localized the content, tested, and launched various formats of advertising creatives (videos and banners). Results: 4000+ loans in 2024.
Acquisition.mobi
Mobile Marketing and Computer Graphics Agency
Acquisition.mobi
4.3★★★★0 reviews2 Portfolio
Acquisition.mobi Portfolios
After analyzing the audience and adjusting localization, we created creatives that increase trust in online loans and improve understanding of the product among the population. The main channels are Meta and Google Ads. Challenges: 1. Overcoming deeply ingrained distrust of online lending platforms. 2. Addressing the financial literacy gap and ensuring customers fully understand the product terms. 3. Navigating the strict compliance landscape for financial services in the region. Solution: 1. Market Research and Target Audience Identification. 2. Adapting the Product and Messaging for the Local Market. 3. Producing Video Commercials and Banner Advertisements for Google Ads and Meta that increase the trust of online lending platforms. Results: 1. 32789 installs. 2. 5684 applications. 3. 2889 issued loans. 4. CR — 50,82%.